When you’re responsible for shaping the perception of a political candidate, you must define who they are and what they stand for. The same thing goes when you are responsible for helping to shape the messaging of a global nutrition company like Herbalife.
Just ask Herbalife Executive Vice President, Global Corporate Affairs Alan Hoffman, who has also served as Deputy Chief of Staff to Vice President Joseph Biden and Deputy Assistant to President Barack Obama. “Not all companies are created equal,” says Hoffman. “We are open about who we are and because of that, you can only come away being impressed with us.”
Alan is responsible for public policy, corporate communications, government affairs, community relations and all philanthropic efforts on behalf of Herbalife, including the Herbalife Family Foundation. He joined the company in 2014 when Herbalife Chairman and Chief Executive Officer Michael O. Johnson asked him to spread the word about all of the positive things Herbalife is doing. “Michael is one of the key reasons I came to Herbalife,” says Hoffman. “He’s infectious, dynamic, a great leader and I knew I could learn a lot from him. He gives me the autonomy to do my job. He gives me goals and says go make them happen. He and Joe Biden are very similar in that way.”