Herbalife Executive Vice President Alan Hoffman: From the White House to Our House

When you’re responsible for shaping the perception of a political candidate, you must define who they are and what they stand for. The same thing goes when you are responsible for helping to shape the messaging of a global nutrition company like Herbalife.

Related Article:
Des Walsh, President of Herbalife, Fosters Success by Championing a Culture of New Ideas

Just ask Herbalife Executive Vice President, Global Corporate Affairs Alan Hoffman, who has also served as Deputy Chief of Staff to Vice President Joseph Biden and Deputy Assistant to President Barack Obama. “Not all companies are created equal,” says Hoffman. “We are open about who we are and because of that, you can only come away being impressed with us.”

Alan is responsible for public policy, corporate communications, government affairs, community relations and all philanthropic efforts on behalf of Herbalife, including the Herbalife Family Foundation. He joined the company in 2014 when Herbalife Chairman and Chief Executive Officer Michael O. Johnson asked him to spread the word about all of the positive things Herbalife is doing. “Michael is one of the key reasons I came to Herbalife,” says Hoffman. “He’s infectious, dynamic, a great leader and I knew I could learn a lot from him. He gives me the autonomy to do my job. He gives me goals and says go make them happen. He and Joe Biden are very similar in that way.”

Read more »

Herbalife Is Changing the Way the Sports Universe Views Nutrition

Herbalife sports sponsorships are built on trust.

All great relationships are built on trust. It’s on a foundation of trust, which Herbalife has built an epic roster of authentic partnerships with more than 190 world-class athletes, teams and events around the globe.

Related Article: Herbalife-Sponsored Heather Jackson Combines Nutrition and Training to Win Triathlons

“Partnership is the keyword when it comes to our relationships with sports teams and athletes,” says Brian McKinley, Vice President of Sports Marketing and Products at Herbalife. “That means we both have a collective interest in what we want to accomplish.”

Read more »