For the fifth year in a row, Team Herbalife joined approximately 1,500 endurance athletes from around the world to compete in the annual Leadville Trail 100 MTB (Mountain Bike) race, which is part of the Leadville Race Series.
Competitors in the mountain bike race must complete the 100-mile course, which includes 13,000 feet of climbing at elevations between 9,200 and 12,600 feet. Those who finish the race in under 12 hours receive a coveted Leadville belt buckle award. The Series has a unique history of issuing belt buckles, rather than trophies, as bounty for finishing a race, which is more in line with the rustic nature of the sport.
Team Herbalife took the race by storm. Herbalife Chairman and CEO Michael O. Johnson , Sr. Director of Sports and Fitness, John Heiss, Ph.D. , and a number of Independent Herbalife Members including: Stephan Gratziani, Mark Addy, Cody Morrow, Dave Mark, David Hayes, Jason Wick, Marvin and Lisa Sandoval, Chad James and Robert Hill, finished the grueling endurance test and all earned buckles.
“The Leadville Race Series is one of the most challenging endurance events in the world,” says Johnson. “Team Herbalife is proud of our long association with the event as we continue to represent the importance of the right nutrition in the training, performance and recovery of competitors.”
There are five additional races of the Leadville Race Series (Leadville Trail Marathon, Silver Rush 50 Run, Silver Rush 50 MTB and the Leadville 10k Run). Participates who opt to compete in the Leadman or Leadwoman challenge must complete five of the six events in order to be deemed “Leadman” or “Leadwoman.”
Heiss, a multi-time belt buckle award holder for the Leadville Trail 100 MTB race, is attempting to complete the Leadman challenge. Follow his journey at, makeithappen.herbalife.com .
“Endurance events attract a different kind of person – someone who likes to do what others see as impossible,” says Heiss. “Leadville brings people in from all over the world, pushing their physical limits and testing their will power.”
The Leadville Race Series got its start in 1983 when avid marathon runner Ken Chlouber founded the Leadville Trail 100 Run, as a way to draw tourists to the struggling mining town of Leadville. Since then, endurance trail races have expanded to include mountain biking, which attracts elite cyclists from all over the world.
Throughout the entire summer, competitors and mountain bike enthusiasts can visit the Herbalife24 Basecamp stationed in the heart of Leadville. It features Herbalife24™ products, along with a bike-repair and wash station. Group rides are led from the house on weekends during summer months, where visitors scouting the course can get insider information from Cat 1 cyclist and Basecamp manager Eric Sammuli.
Watch Team Herbalife Conquer the Leadville Trail 100 MTB