For Herbalife-sponsored wheelchair racer Toni Piispanen, it’s about 20 meters into a race when he starts to get really excited. Why? “Because that’s usually the first time I notice that my competitors are behind me,” he says. It’s that winning attitude, fierce drive and optimism that have helped propel Piispanen to the highest levels of the sport, including his biggest win to date, taking gold at the 2012 international competition in London. As one of Finland’s most accomplished athletes, there is no doubt that his road to success has been paved with incredible challenges and hard work.
Mark Hughes, Herbalife Founder and First Member (1956–2000), once said that you should “Treat people with love and affection from your whole heart.” To this day, his poignant words echo through the hallways of Herbalife and inspire employees to give back to those in need, especially during the holidays. This year, Herbalife Family Foundation (HFF), an organization Hughes created to help improve children’s lives by providing healthy nutrition to children at risk, continues to go above and beyond to ensure the holiday season brings nutrition and joy to so many who are in need. As a result, Herbalife employees continue to have an abundance of opportunities to roll up their sleeves and help make a difference.
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There are athletes and there is Sebastian Copeland – polar explorer, filmmaker, environmental activist, photographer and Herbalife-sponsored extreme athlete. At an early age, tantalized by novels and accounts detailing the golden age of exploration, Copeland’s dream to explore the unknown was born. Add to that a natural athleticism, as well as a strong desire for personal engagement and the path for extreme adventures was laid out in front of him.
In 2006 and 2007, Copeland spent six weeks aboard a scientific research icebreaker in the Antarctic Peninsula gathering groundbreaking data on the region. In 2008, he and partner Luc Hardy led a team of nine children, from international backgrounds, for a month in the northernmost Canadian Arctic in order to expose them to this little known region and ignite their sense of wonder. In March 2009, he led a mission to the geographical North Pole, which resulted in his documentary Into the Cold: A Journey of the Soul, chronicling Admiral Peary reaching the North Pole in 1909. In May 2010, Copeland and partner Eric McNair-Landry left from southern Greenland to cross the 2,300 kilometers of its ice sheet using skis and kites. They reached the northern tip 41 days later and set a record for longest distance traveled (595 kilometers) on kites and skis over one 20-hour period. So where does one even begin when taking on challenges of such magnitude and sheer danger?
Customers, especially millennials, are a savvy bunch. They demand high quality, exceptional value and detailed information about products and services from the brands that compete for their loyalty. To connect with them on any level, let alone an emotional one, is increasingly challenging. That’s why Herbalife looks to Senior Vice President Worldwide Marketing Patricio Cuesta to facilitate a strong customer connection and lead its marketing team to new heights.
Whether it’s climbing the stairs of a skyscraper, or aiming to achieve any other lofty personal or professional goal, to reach the top takes desire, determination and fortitude. At the 2015 YMCA Stair Climb for Los Angeles, the goal was two parts: 1) Raise donations to ensure local families in need have access to all that the YMCA in Los Angeles has to offer, and 2) Give participants an opportunity to challenge themselves and climb all 1,664 stairs to the top of the US Bank Tower in Downtown Los Angeles. Once again this year, Herbalife was the Official Nutrition Sponsor of the event, which is in its 22nd year.