Herbalife is known for forging authentic partnerships with its sponsored athletes, like international soccer champion Cristiano Ronaldo. With the creation of Herbalife24® CR7 Drive, a contemporary sports drink designed in partnership with Ronaldo to meet his demanding performance needs, the company has taken sports sponsorships to an exciting new level. Just launched in Europe and the Middle East, and soon to be launched in North America, Herbalife24® CR7 Drive is a testament to the commitment that Herbalife and Ronaldo share.
Related Article: Cristiano Ronaldo, Sponsored by Herbalife, Raises His Game with Herbalife Nutrition
To get a better idea of Ronaldo’s commitment to Herbalife, just ask Independent Herbalife Members Michael Beckett and Martin Hughes of Melbourne, Australia. They received a welcomed guest when Ronaldo attended their Nutrition Club, Shape Up Melbourne.
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When you’re responsible for shaping the perception of a political candidate, you must define who they are and what they stand for. The same thing goes when you are responsible for helping to shape the messaging of a global nutrition company like Herbalife.
Des Walsh, President of Herbalife, Fosters Success by Championing a Culture of New Ideas
Just ask Herbalife Executive Vice President, Global Corporate Affairs Alan Hoffman, who has also served as Deputy Chief of Staff to Vice President Joseph Biden and Deputy Assistant to President Barack Obama. “Not all companies are created equal,” says Hoffman. “We are open about who we are and because of that, you can only come away being impressed with us.”
Alan is responsible for public policy, corporate communications, government affairs, community relations and all philanthropic efforts on behalf of Herbalife, including the Herbalife Family Foundation. He joined the company in 2014 when Herbalife Chairman and Chief Executive Officer Michael O. Johnson asked him to spread the word about all of the positive things Herbalife is doing. “Michael is one of the key reasons I came to Herbalife,” says Hoffman. “He’s infectious, dynamic, a great leader and I knew I could learn a lot from him. He gives me the autonomy to do my job. He gives me goals and says go make them happen. He and Joe Biden are very similar in that way.”
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Michael O. Johnson is not only Chief Executive Officer and Chairman of Herbalife, he is a product of the product. He and his family consume Herbalife® Formula 1 Nutritional Shake Mix as part of their start to every day. An avid cyclist and fitness enthusiast who has long been interested in nutrition, Johnson has a better understanding of the subject since he joined the company as chief executive officer in 2003. Read more »
Ibi Fleming’s love for people, commitment to integrity and incredible work ethic are at the heart of everything she does. The senior vice president and managing director of Herbalife in North America is proud that her team shares her passion for helping independent Distributors achieve their goals. Read more »
Herbalife has officially set a GUINNESS WORLD RECORDS® Achievement for Most Participants in a HIIT (High Intensity Interval Training) Workout in 24 Hours in multiple venues! On March 7, 2015 at 9 a.m. local time, thousands of Independent Herbalife Members, Herbalife employees, and friends and family members around the globe took part in World Record Workout, the largest workout in Herbalife history.
“This is an incredible achievement for everyone at Herbalife and a lot of people had a lot of fun. People from every corner of the globe gathered together in their communities with one goal – to show the world the importance of exercise as part of a healthy life,” said Michael Johnson, Herbalife Chairman and CEO.
Those who participated got a great workout and helped a worthy cause. This workout benefited Herbalife Family Foundation, which provides good nutrition to more than 100,000 children around the globe every day. Read more »