Herbalife24® CR7 Drive: Doctor Formulated. Athlete Tested.

Dr. John Heiss and Dr. Dana Ryan on CR7 Drive’s Performance Benefits

When Herbalife aimed to create a sports drink to meet the nutrition needs of Herbalife sponsored professional athlete Cristiano Ronaldo, it set the bar high. That’s why Herbalife Senior Director Sports and Fitness, Dr. John Heiss, personally worked with Ronaldo to evaluate his needs and personalize a product for him. The result: Herbalife24® CR7 Drive, a contemporary take on the traditional sports drink that provides advanced hydration and fueling without artificial flavors or sweeteners. It is light tasting and formulated to provide three components necessary for performance: enhanced hydration, metabolism-supporting Vitamin B12 and energy. “We literally built CR7 Drive from scratch,” says Heiss. “We conducted a nutritional blood analysis on Ronaldo, including sodium, potassium and magnesium levels, and factored in his performance needs to come up with this product.”
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Herbalife SVP Patricio Cuesta: Marketing to Millennials

Herbalife Marketing SVP Patricio Cuesta

Customers, especially millennials, are a savvy bunch. They demand high quality, exceptional value and detailed information about products and services from the brands that compete for their loyalty. To connect with them on any level, let alone an emotional one, is increasingly challenging. That’s why Herbalife looks to Senior Vice President Worldwide Marketing Patricio Cuesta to facilitate a strong customer connection and lead its marketing team to new heights.

Related Article: Herbalife Executive Vice President Alan Hoffman: From the White House to Our House
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